Thursday, 29 March 2012

How not to command the news agenda

'Panic,' advised Francis Maude, and they did.

The impact of his remark is impressive, when you consider how few people know who he is or what he does all day. This is a good illustration of the common finding that elites have a big role to play in influencing mass opinion, even when most people don't fully and consciously attend to politicians' public statements. While most US voters, for example, cannot name their Congressman unprompted, many more recognize their representatives' name on a ballot paper. 

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